課程特色
「TeamWell 企業(yè)經營實戰(zhàn)模擬訓練」進行中，講師會將學員分組，每一組扮演一家公司。各組并開始規(guī)劃如何組成市場經營團隊，并進入計算機所創(chuàng)造逼近真實市場的環(huán)境，來從事經營規(guī)劃。
學員在數字虛擬環(huán)境里，以團隊互動、分工合作的方式扮演數家公司，彼此從事競爭。其目的在于協助學員藉由角色扮演的過程，學習信息的搜集與分析分析，并在各種不同環(huán)境下，實際參與決策訂定與修正。

情境 market situation
體驗與學習的市場問題 the issues for trainees to learn and operate
市場經營理論
theories of market management
市場經營方法
methods for market operation
市場經營工具
tools in managing market

第一天課程
第一回合09:00-12:30
【引入期市場】
Introduction period of market

新市場的切入、新商品的規(guī)劃。市場處于真空的狀況
enter the market, plan the new commodity, the market is in its infant age
新興市場的切入模式
entering modes to the rising market
‧市場占有率提升的成功元素successful elements of promoting market share
‧「消費者與競爭者」整合。
integration of consumers and ompetitors
市場占有率問題診斷方法。
ways to diagnose problem for the market share
‧市場經營4Ｐ的決策方法。
4P in decision-making for the market
‧市場復位位的方法。
ways to market reposition
「商品力─營銷力─形象力」的診斷工具
diagnosing tools of “commodities, promotion, image”
‧「價格價值圖」市場定位分析工具
the diagrams of price-to-value—
tools in analyzing the market position

第二回合第三回合13:30-18:00
【成長期前段】
first section of growing period

市場逐漸飽和，學員必須面對市場成長期的來臨
market is full ,trainees have to face the coming of the mature period
動態(tài)市場競爭決策的二大致勝關鍵
the two major winning keypoints in the competitive decision-making of the dynamic market
洞悉環(huán)境變化，以及事前提前預防方。
have insights to the changing situation, and make preparation in advance
‧面對市場價格戰(zhàn)的三種應戰(zhàn)模式。
three main modes to face the price war
‧價格需求彈性的分析工具
flexible, analyzing tools for price demand
‧使用「動態(tài)與相對觀念」進行市場沙盤推演
apply “dynamic and relative concepts” in market decision-making

第二天課程
第三回合第四回合09:00-12:30
【成長期后段】
second section of growing period
市場競爭程度加劇，學員必須面對市場微利時代的市場競爭。
the competition is increasing, trainees have to face the market competition in the slight-profit age
‧動態(tài)市場競爭者分析模式
analyzing modes for the competitors in dynamic market
‧競爭者短視癥
problems of the short-sighted competitors
‧微利時代市場競爭模式
competition modes of the slight profit age
‧動態(tài)競爭分析的四個層次
four layers in dynamic competition analysis
市場競爭者好壞的判定方法estimation of abilities for the market competitors
‧微利時代提升獲利四種方案
four plans for rising profit in the slight profit age
‧提高市場獲利率的二維分析模式
2-D analyzing mode in gaining market profit rate
‧損益平衡分析
analysis for break-even point
成本控管與精算分析工具
tools for cost control and actuarial analysis
‧如何于市場沙盤推演作好「競爭者動態(tài)分析」
excellent competitor dynamic analysis for the market decision-making

第五回合13:30-18:00
【成熟期市場】
mature period of market
市場逐漸進入成熟期。學員必須調經營心態(tài)與經營策略。
the market is getting mature, trainees have to adjust attitudes and strategies of management
市場定位與競爭策略
market position and competitive strategy
‧微利時代資源調配之分析與決策
analysis and management of resource distribution in the slight profit age
‧優(yōu)質競爭策略的三大關鍵
three key points for the quality competition strategies
作好市場定位的三項方法
three ways to excellent market position
‧整合內外環(huán)境、條件，以動態(tài)角度，定義目標競爭對手的五大流程
integrate all the conditions , set up the five steps to define the targeted competitors
引導式市場定位規(guī)劃法
deductive arrangement for the market position
‧如何在市場作戰(zhàn)推演平臺，進行市場策略規(guī)劃。
how to proceed the market plans in the virtual platform