《企業(yè)經(jīng)營(yíng)實(shí)戰(zhàn)模擬》課程詳情
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「TeamWell 企業(yè)經(jīng)營(yíng)實(shí)戰(zhàn)模擬訓(xùn)練」進(jìn)行中，講師會(huì)將學(xué)員分組，每一組扮演一家公司。各組并開始規(guī)劃如何組成市場(chǎng)經(jīng)營(yíng)團(tuán)隊(duì)，并進(jìn)入計(jì)算機(jī)所創(chuàng)造逼近真實(shí)市場(chǎng)的環(huán)境，來(lái)從事經(jīng)營(yíng)規(guī)劃。
學(xué)員在數(shù)字虛擬環(huán)境里，以團(tuán)隊(duì)互動(dòng)、分工合作的方式扮演數(shù)家公司，彼此從事競(jìng)爭(zhēng)。其目的在于協(xié)助學(xué)員藉由角色扮演的過(guò)程，學(xué)習(xí)信息的搜集與分析分析，并在各種不同環(huán)境下，實(shí)際參與決策訂定與修正。

情境 market situation
體驗(yàn)與學(xué)習(xí)的市場(chǎng)問(wèn)題 the issues for trainees to learn and operate
市場(chǎng)經(jīng)營(yíng)理論
theories of market management
市場(chǎng)經(jīng)營(yíng)方法
methods for market operation
市場(chǎng)經(jīng)營(yíng)工具
tools in managing market

第一天課程
第一回合09:00-12:30
【引入期市場(chǎng)】
Introduction period of market

新市場(chǎng)的切入、新商品的規(guī)劃。市場(chǎng)處于真空的狀況
enter the market, plan the new commodity, the market is in its infant age
新興市場(chǎng)的切入模式
entering modes to the rising market
‧市場(chǎng)占有率提升的成功元素successful elements of promoting market share
‧「消費(fèi)者與競(jìng)爭(zhēng)者」整合。
integration of consumers and ompetitors
市場(chǎng)占有率問(wèn)題診斷方法。
ways to diagnose problem for the market share
‧市場(chǎng)經(jīng)營(yíng)4Ｐ的決策方法。
4P in decision-making for the market
‧市場(chǎng)復(fù)位位的方法。
ways to market reposition
「商品力─營(yíng)銷力─形象力」的診斷工具
diagnosing tools of “commodities, promotion, image”
‧「價(jià)格價(jià)值圖」市場(chǎng)定位分析工具
the diagrams of price-to-value—
tools in analyzing the market position

第二回合第三回合13:30-18:00
【成長(zhǎng)期前段】
first section of growing period

市場(chǎng)逐漸飽和，學(xué)員必須面對(duì)市場(chǎng)成長(zhǎng)期的來(lái)臨
market is full ,trainees have to face the coming of the mature period
動(dòng)態(tài)市場(chǎng)競(jìng)爭(zhēng)決策的二大致勝關(guān)鍵
the two major winning keypoints in the competitive decision-making of the dynamic market
洞悉環(huán)境變化，以及事前提前預(yù)防方。
have insights to the changing situation, and make preparation in advance
‧面對(duì)市場(chǎng)價(jià)格戰(zhàn)的三種應(yīng)戰(zhàn)模式。
three main modes to face the price war
‧價(jià)格需求彈性的分析工具
flexible, analyzing tools for price demand
‧使用「動(dòng)態(tài)與相對(duì)觀念」進(jìn)行市場(chǎng)沙盤推演
apply “dynamic and relative concepts” in market decision-making

第二天課程
第三回合第四回合09:00-12:30
【成長(zhǎng)期后段】
second section of growing period
市場(chǎng)競(jìng)爭(zhēng)程度加劇，學(xué)員必須面對(duì)市場(chǎng)微利時(shí)代的市場(chǎng)競(jìng)爭(zhēng)。
the competition is increasing, trainees have to face the market competition in the slight-profit age
‧動(dòng)態(tài)市場(chǎng)競(jìng)爭(zhēng)者分析模式
analyzing modes for the competitors in dynamic market
‧競(jìng)爭(zhēng)者短視癥
problems of the short-sighted competitors
‧微利時(shí)代市場(chǎng)競(jìng)爭(zhēng)模式
competition modes of the slight profit age
‧動(dòng)態(tài)競(jìng)爭(zhēng)分析的四個(gè)層次
four layers in dynamic competition analysis
市場(chǎng)競(jìng)爭(zhēng)者好壞的判定方法estimation of abilities for the market competitors
‧微利時(shí)代提升獲利四種方案
four plans for rising profit in the slight profit age
‧提高市場(chǎng)獲利率的二維分析模式
2-D analyzing mode in gaining market profit rate
‧損益平衡分析
analysis for break-even point
成本控管與精算分析工具
tools for cost control and actuarial analysis
‧如何于市場(chǎng)沙盤推演作好「競(jìng)爭(zhēng)者動(dòng)態(tài)分析」
excellent competitor dynamic analysis for the market decision-making

第五回合13:30-18:00
【成熟期市場(chǎng)】
mature period of market
市場(chǎng)逐漸進(jìn)入成熟期。學(xué)員必須調(diào)經(jīng)營(yíng)心態(tài)與經(jīng)營(yíng)策略。
the market is getting mature, trainees have to adjust attitudes and strategies of management
市場(chǎng)定位與競(jìng)爭(zhēng)策略
market position and competitive strategy
‧微利時(shí)代資源調(diào)配之分析與決策
analysis and management of resource distribution in the slight profit age
‧優(yōu)質(zhì)競(jìng)爭(zhēng)策略的三大關(guān)鍵
three key points for the quality competition strategies
作好市場(chǎng)定位的三項(xiàng)方法
three ways to excellent market position
‧整合內(nèi)外環(huán)境、條件，以動(dòng)態(tài)角度，定義目標(biāo)競(jìng)爭(zhēng)對(duì)手的五大流程
integrate all the conditions , set up the five steps to define the targeted competitors
引導(dǎo)式市場(chǎng)定位規(guī)劃法
deductive arrangement for the market position
‧如何在市場(chǎng)作戰(zhàn)推演平臺(tái)，進(jìn)行市場(chǎng)策略規(guī)劃。
how to proceed the market plans in the virtual platform

《企業(yè)經(jīng)營(yíng)實(shí)戰(zhàn)模擬》培訓(xùn)受眾
企業(yè)中高層管理者、總經(jīng)理、營(yíng)運(yùn)總監(jiān)、市場(chǎng)總監(jiān)等

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